Dynamic Motors Dynamic Motors

A website to take in car loan applications

Aim

To increase the number of applications for car loans

Tasks

  • To develop the tool that in a few clicks creates landing pages for different advertisement offers from CMS (content management system)
  • To think out a convenient and adaptive credit request form
  • To increase conversion indicators compared to the company website

Tasks

  • To develop the tool that in a few clicks creates landing pages for different advertisement offers from CMS (content management system)
  • To develop the tool that in a few clicks creates landing pages for different advertisement offers from CMS (content management system)
  • To think out a convenient and adaptive credit request form
  • To increase conversion indicators compared to the company website

ANALYTICS

1

We analysed the market

  • We identified strong and weak car after-market actors
  • We analysed the successful web-products

A smart form to work with leads

We developed an effective credit request form

  • We researched more than 35 different request forms
  • We created the form that keeps track of every step of the user

Prototype

At the stage of prototype we thought out all the details of the project and elaborated several blocks of options. We removed some blocks. The information they had was not in line with the purpose of the landing page.

We put together the prototype and wrote the texts

The text was proof-read by the native speaker

We can help!

18 blocks of prototypes

Design

2

Concept

We developed the concept with laconical images and fonts.

Adaptive to the devices

The design should look nicely on the computer as well as on other devices. The landing page was drawn for 1980, 1600, 1200, 768 and 320 resolutions.

The design should look nicely on the computer as well as on other devices. The landing page was drawn for 1980, 1600, 1200, 768 and 320 resolutions.

Request form

The request form keeps track of every step of the user, sorts out the leads and sends to the company manager only the most actual of them with contact details.

Your information is secured

Quick form filling and help of manager

We inform and care

We use details to tell the user about safety, advantages and the steps left to finish the form filling.

We inform and care

We use details to tell the user about safety, advantages and the steps left to finish the form filling.

Additional request forms

Car request allows to get user's details, creating the liable lead for the managers.

Alex Smit

Whether trading or selling, Dynamic Motors will make you an offer you can't refuse.

We add some information to the form

We show the useful information to the right. It can be the information about a manager who will call you back or about the last car selected for a customer.

Alex Smit

Whether trading or selling, Dynamic Motors will make you an offer you can't refuse.

Amanda Doe

Leave your data and salesman will submit your application for you

  • Approvals normally take only 30 minutes during business hours.
  • We are happy to answer any questions you may have.
  • We will help to choose the car.
  • We will do the paperwork.

Color

3

Color

We matched the colours to the colours of the logotype. To the branding shades of red and black we added the blue color, which reflects the order, stability and responsibility.

Font

We chose a friendly font which doesn't strain the user. While filling the text, the font translates confidence, kindness and empathy.

Pt Sans Caption

Headlines

Dynamic Motors

Lato

Body text

No money for the down payment?
Take advantage of our trade-in service!

Icons

For this project we designed an individual set of icons.

Headline 4

Multi-line text description

Headline 4

Multi-line text description

Headline 4

Multi-line text description

Headline 4

Multi-line text description

Features

4

Block structure of the website

We formed the block structure allowing to create landing pages from the management system by using the finished blocks.

MODX REVOLUTION
Management system

Convenient and adaptive request form

We divided the form in the convenient stages and made it adaptive to different devices.

1

Your car

2

Personal Information

3

Address Information

4

Employment Information

5

Co-buyer

6

SSN

1

Your car

2

Personal
Information

3

Address
Information

4

Employment
Information

5

Co-buyer

6

SSN

The form has high download speed

It is easy to use even at the low speed of the internet.

Result

5

Powerful tool to increase conversion of the car sales

For the first two days of the project work 140 leads had come, and 6.5% of them bought the cars.

140 leads in the first days of the launch

Thank you for visiting!

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mediasetny.com

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