Logo Development
for “Equator”

“Equator” is a retail
chain selling gas equipment.

In our studio, we developed
a laconic logo corresponding the chosen area
of big gas equipment stores.

The Choice of Style

The main color is blue, natural gas color.
It is traditionally perceived as a reliable
and meaningful color, underlines
the company’s relation to gas industry.


Possible Options

We took the symbol of a gas light as a basis
for easy understanding the area of the company.
Gradient design adds some dynamics and modernity
to the sign, reminds metal glossing.
The company’s font also looks solid.

The Ready Variant

The visual part of the logo tells
about the chosen area without many words,
and wavy lines contributes to the image
of flaming gas.

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